Video Network for FIERCE GenX Women

I had some big news (well, big to ME) news I wanted to announce here at #NMX New Media Expo since it IS the very epicenter of what I do.

What’s my announcement? In a nutshell = I’ve developed a brand new podcast / video network for FIERCE GenX women (Y chromosome optional) that refuse to be limited by our age, restricted by our environment or defined by our past. Women who strive for and embrace their sexy, vibrant, confident, sassy, outspoken, diverse, empowered, bold and FIERCE selves will find a kindred community and content with us free from stereotypes and full of inspiration.

While at NMX this week, a few of the last missing pieces (AND THE AMAZINGLY RIGHT PERSON Danielle Smith) I needed FINALLY came together after 1.5 years of research and design. The ultimate plan is to have a dozen content producers / shows. The launch will be with the “core 4″ topics – fashion, food, face (beauty) and far away (travel). The expansion includes faith, flirt, family, flicks (movies/TV), fitness and a handful more.

For a long time I’ve had false starts with developing GenX and women’s community because I tried to build it on platforms that went against how I best communicate and build relationships. The medium needs to match the message. Thankfully my track record in the industry has allotted me that ability to attract strategic partners to build the MVP out quickly.

Why GenX women? Because I am one. Because I want to surround myself with other people (typically women, but it’s really open for anyone) that find passion in the same topics I do. Because it’s fun to explore and celebrate femininity. Because SHOES AND MAKEUP ARE AWESOME. Because it’s about time we step out from the shadows of our lives and become fierce.

(I am obviously staying on as Director of Marketing Technologies at Mingl Marketing Group where we are a Hubspot Partner agency that focuses on hybrid inbound marketing solutions for brands and companies – no worries there!)

Social Media Marketing World 2015

San Diego here I come (again!) I’m excited to be heading for the second year in a row to present at Social Media Marketing World 2015 for a session on Google+. I will be in town from March 25-27, 2015 and hope to see you at the event! Looking to connect with me at #SMMW15? My schedule and session recommendations are below.

Google+ Ninja Tactics: Three Ways to Maximize Your Google+ Efforts

Are you wondering how to finally use Google+ for your business to get real results? In this session, Lynette Young (author, Google+ for Small Businesses) shares three steps to advance your business on Google+. You’ll discover how to integrate email marketing, content marketing and social media marketing in conjunction with the Google+ platform and community to expand your digital marketing success.

Podcasting Roots Run Deep

I’m researching a bit of information for a Social Media Club – Philadelphia talk I’m doing (on podcasting naturally) and couldn’t remember which event I did my “Women in Podcasting” talk at. To my knowledge it’s the first talk of the subject to happen, and I’m THRILLED that more and more convos are taking place around it (women in media/podcasting.)

We have a lot further to go… “Serial” doesn’t *fix* it all.

Lynette Young

Take some time and flip through CC Chapman‘s old Flickr album from PodCamp NYC 2007. So many AMAZING people there. The PodCamp NYC event was the start (or continuation…) of something that would shift digital communications globally. I’d been podcasting for THREE years at that point and an early member of the New Jersey Podcasters Association and created bonds and friendships that are still strong today.

We were fresh faces and brilliant minds not yet aware of the way we’d change the world. Startups and agencies and yet-to-be authors with best selling books. Game changers. Hell, we didn’t change games. We INVENTED them.

My roots are DEEP here. We changed the world. Now it’s your turn to make something meaningful.

Brand New Beginnings

After leaving “corporate” life in 1999 and founding Purple Stripe Productions in 2006, I have made the decision to take the leap to full time employment. The industry I have thrived working in – digital marketing and social technologies – has significantly matured over the last few years. In order for me to continue to stay ahead of the curve, it was right time for me to move on as a solopreneur at Purple Stripe Productions… see what happens next!

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