Google+ for Small Businesses Nominated For the 2013 Small Business Book Awards

Cleveland, OH, February 4, 2013 – Google+ for Small Businesses has been nominated for the 2013 Small Business Book Awards in the category of Social Media.

The Small Business Book Awards celebrate the best business books that appeal to entrepreneurs, small business owners, CEOs, managers and their staffs. The Awards also recognize key resources supporting business book authors and the publishing industry.

The Small Business Book Awards are more than just an honor — they include a prestigious online event in which readers, fans, book lovers and the small business community nominate and vote on their favorites. Social media sharing is encouraged, and the Awards technology platform enables book authors to network and engage online with readers and fans.

“Today’s business owners are hungry for information and insights to help them run a successful business. Also, they use books as a way to grow and develop their employees and management teams. The Small Business Book Awards are a way to acknowledge the books that small business owners and entrepreneurs appreciated over the past year,” said Ivana Taylor, Book Editor at Small Business Trends, which produces the Awards.

“This year we’ve expanded the book categories to 10. We’ve also added a non-book category for technology and other support resources that help authors get their books into readers’ hands. This year we specifically welcome electronic books, too. Business books today don’t always fit neatly into the mold of traditionally-published print books. Annual sales of electronic books now exceed $1 billion and continue to grow, according to BookStats,” noted Anita Campbell, CEO of Small Business Trends and Founder of the Awards.

The Small Business Book Awards for 2013 are presented with generous support by NameCheap.com. “We are proud and honored to support the small business community and the Small Business Book Awards. Small business is the backbone of our economy and entrepreneurs the driving force. At Namecheap, we’ve always been a small business focused company and anything we can do to further and promote small business and the spirit of entrepreneurship is something we love being involved with,” adds Namecheap CEO Richard Kirkendall.

About the Small Business Book Awards
The 2013 Small Business Book Awards are now in their 5th year. More than just an honor, the Awards are a unique social online event that enables the small business community to nominate, show their support for, and vote on their favorite business books. The Awards combine recognition for a job well done, honors and prestige — along with providing a high-profile opportunity for authors to engage with fans, network through social media, and increase publicity. The Small Business Book Awards are produced by Small Business Trends, an award-winning online publication, which along with its sister sites, serves over 5,000,000 small business owners, stakeholders and entrepreneurs annually. Small Business Trends for the past five years has published weekend reviews of small business books, amassing hundreds of independent reviews.

CONTACT:
Small Business Trends
admin@smallbiztrends.com
888.842.1186, ext. 701
Web: SmallBizBookAwards.com
Twitter hashtag: #BizBookAwards

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Join Google+ tech and marketing expert (and small businessperson)+Lynette Young for a discussion on the unique and creative ways your solo or small business can take charge of your online brand and content without spending a lot of time or money. Lynette will be hosting a panel of small business owners to discuss the need-to-know items about why Google+ is the place to start and grow your business online!

• Date: Wednesday December 12, 2012 (12/12/12)
• Time: 1pm EST / 11am PST
• Place: YouTube live streaming & Google+ Hangout on Air broadcast / Event Page

About the Book

“Google for Small Businesses” helps you target the specific tasks that’ll deliver the greatest and most immediate returns, and execute on a tiny (make that non-existent) budget, even if you have practically no technical expertise.

This book will help you discover how to:

• listen, search, and scope out your Google+ environment
• connect and network with Circles
• create, teach, shorten sales cycles, and close business with Hangouts
• collaborate on Pages to make your offerings even more valuable
• build a winning business profile
• use Events
• leverage Google+ integration with Google Search
• add value to your client’s day
• attract qualified referrals

You can purchase the book at most online retailers.

About the Book Launch Hangout Guests

Joe D’Aquila / The Trentonian (Digital First Media)

• Twitter: @Joe_Daquila @Trentonian
• G+: The Trentonian

Joe D’Aquila is the online editor for The Trentonian newspaper in Trenton, N.J., part of Digital First Media. He manages the news organization’s web site, social media sites and other digital initiatives. Joe and The Trentonian were early adopters of Google+ and their hangout feature in particular. Their use of the platform has waned in recent days, though they see its potential and are interested in expanding their presence on the network. Joe, The Trentonian and Digital First Media are deeply committed to using new online tools to connect with, engage and inform their readers in the rapidly changing news landscape.

Suzanne O’Rourke / LocalChatBox.com

• Twitter: @LocalChatBox

LocalChatBox.com is an online business directory for Central NJ where consumers can find whatever it is that they need locally (Contractors, Dentists, Camps, Dance Schools, Pest Control, Automobile Services and so much more).  The website offers consumers printable coupons, ratings/reviews and local events. LocalChatBox also hosts business to business networking events.   Ever wonder what it would be like to walk in the shoes of another person for the day?  Owner, Suzanne O’Rourke also writes a blog “Hey Suz, Walk in MY Shoes”, where she spends the day walking in the shoes of local business owners as well as interesting people in the community. The blog can be found on the LocalChatBox website.

Cecily Kellogg / Uppercase Media
Twitter: @cecilyk
Google+: Cecily Kellogg

Cecily Kellogg is best known for her popular blog Uppercase Woman where she has written since 2004. She loves sharing her raw tone and humor on Twitter as @CecilyK, and her posts about social media and technology for moms for Babble as well as writing the Uppercase Lowdown at Babble. Cecily lives in the Philadelphia area, is happily married, is mom to a fierce and amazing daughter, and has occasionally been called a bad ass. Cecily was named by Babble as one of the Top 100 Mom Bloggers in 2011 and 2012 (and Top 50 Twitter Moms in 2010).

Mark Davidson / Shift+One Media
Twitter: @markdavidson
Google+: Mark Davidson

Social Marketing & Communications Strategist. Sales & Marketing Professional. I craft status messages and write blog posts that get massive shares, grab media attention, and go viral.

As an online communications and social technologies strategist who focuses on micro-blogging, social web management, online presence and Internet strategy, I work with my clients to establish their online presence, create an interest in their personality, product or service, and reinforce brand awareness to drive response actions.

About the Author

Lynette Young / Purple Stripe Productions / Professional Site
Twitter: @LynetteRadio
Google+: Lynette Young

Lynette Young has been helping professionals and companies thrive on social media platforms and digital publishing since 2006 when she founded her company Purple Stripe Productions. Her goal is to make the technology invisible to both her clients and their customers, instead focusing on an immersive brand and storytelling experience that moves the needle forward. In 2012 she published her first book “Google+ for Small Businesses” with Pearson (Que Tech).

Google+ for Entrepreneurs

Google Plus for You from AWeber Communications on Vimeo.

For our November meetup, we’re excited to bring in a special guest, Lynette Young, to share how small businesses and entrepreneurs can get started using Google+. Join us on Wednesday, November 14 at 6 p.m. for this exciting event! Your day is busy. Your time is limited. Your budget is even smaller. Come “Hangout” with Lynette to find real actionable ways to work Google+ into your business. This session will help you discover why Google+ isn’t just a social network, but a vital piece of online digital publishing and marketing to get you noticed FAST. Seats are going fast, so sign up now to reserve your spot!

Sign up to attend!

Date / Time:
Saturday, September 22, 2012 from 9:00 AM to 12:00 PM (EDT)

Location:
Cradles to Crayons
30 Clipper Rd
Conshohocken, PA 19428

This session will provide insider tips and tricks that online content creators – bloggers – can use to grow their community and gain exposure for their content. I will show how features such as Hangouts and Circles make Google+ not “just another social platform” but the one place you need to be NOW to grow your blog.

Register at Eventbrite

Title:

Google+: Get On Board! Tips, Tactics & Applications for Authors & Publishers Best Practices for the Book Industry

Description

Launched on June 28, 2011, Google+ is the lat­est attempt at social net­work­ing with approximately 100 mil­lion users and is now con­sid­ered a ‘Big Five’ social net­work. With fea­tures such as 10-person video chats called Hang­outs, the abil­ity to arrange con­tacts in Cir­cles, and rich mul­ti­me­dia pub­lish­ing oppor­tu­ni­ties with pho­tos, videos, and text makes Google+ the hottest place to be to get found quickly online.

This one-hour Webinar will focus on the vital pieces of Google+ giving some tips & tricks, and sharing what other members of the industry are doing to stake their claim on this social network.

Targeted to members of the book industry, this webinar will give publishers and authors new ways to build relationships with readers, new ways to build lists and more.

Learn how to master the many opportunities with Google+ including:

• A look at the right profile for you!
• Building Circles – letting publishers and authors share info about new books, backlist, author events, promotions, and more
• Setting Hangouts – a great way for a group chat and sharing book trailers
• Focus on the Stream opportunities – have great conversations with friends and followers…and share with readers in your circle
• Learn about “+1 button” – that lets readers recommend sites and parts of sites
• Get insight on Search opportunities with Google+ – getting updates and giving readers instant access to all types of book and author information
• See samples of what other publishers are doing with Google+
• Learn about how authors are using Google+ to stay connected with their readers
• And More…

Come away from this Webinar with two to three actionable takeaways that will improve your social networking efforts – establish a presence on Google+ or get some tips & tricks to expand your presence of Google+.

To Register:

Google+: Get On Board! Tips, Tactics & Applications for Authors & Publishers Best Practices for the Book Industry. Sign up for this live interactive Webinar for only $25! This Live Webinar is 60 minutes with an exclusive interactive 15 minute Q&A period at the end.

Presenter(s):

Lynette Young is the CEO of Purple Stripe Productions, helps others put their dreams into action as a social media coach, social technology specialist, and a strategist for businesses regarding implementation services. Her love (besides her family) is Google+. Ms. Young believes that Google+ is the future for business and, as such, is the founder and curator of The Women of Google+. She is a 1st Generation Google+ User, one of the 50 Most Followed Women of Google+. She also hosts a weekly broadcast On-Air Hangout every Monday night on Google+ at 9:00 pm EST.

Ellen Gerstein is Director of Marketing in the Professional/Trade division at John Wiley & Sons (www.wiley.com), the global publisher based in Hoboken, NJ. Her responsibilities include developing and overseeing marketing strategies for key categories and working with industry-leading brands like For Dummies. A passionate advocate and evangelist for social media, Ellen has been a speaker at BlogWorld Expo, BlogHer, Mom 2.0 Summit and the NYU Stern School of Business. Ellen is a graduate of University at Albany (NY) and lives in the NYC area. Online, she can be found blogging at Confessionsofanitgirl.com and on Twitter at @elleinthecity.

Sally Dedecker Enterprises is the Director of BEA Education and is a print and digital consultant for members of the industry. Publishers and authors rely on her expertise in distribution, sales, marketing, product development, and other areas of the book and digital publishing process. Her expertise is offered to authors and publishers needing advice on developing new publishing opportunities and navigating the development and implementation of digital initiatives. During her tenure in the industry she held senior management positions at Simon & Schuster, Ingram Book Group, and other major publishing houses. She currently sits on the Board of Book Industry Study Group.

“Taking The World’s Stage: Women Using Social Media”

From young women entering the work force to creative women entrepreneurs and established women in top-tier corporate positions, women are smart — really smart. The technology to use social media platforms may be a hurdle, but what truly keeps women from fully using these platforms is their fear of making mistakes when the whole world can see them. Many women believe the notion that the content they create must be perfect before publishing it online, or they fear that their input isn’t valued.

Ms. Young will shatter these fears and stereotypes and give women the tools and empowerment needed to thrive using social media and demonstrate to everyone else that women are a powerful and influential force on the social web.

About Lynette Young:

CEO of Purple Stripe Productions, Lynette Young is one of the first podcaster to have received a six-figure sponsorship just to chat (and that was her first year).  Since then, she has been helping others put their dreams into action as a social media coach, social technology specialist, and a strategist for businesses regarding implementation services.  Her love (besides her family) is Google+.  Ms. Young believes that Google+ is the future for business and, as such, is the founder and curator of  Women of Google+.  She is a 1st Generation Google+ User, one of the 50 Most Followed Women of Google+ with over 1.1 MILLION followers.

An engaging and informative speaker in the social media and technology front, her specialties include Google+, current and future technologies and communication trends. Find out more at http://www.lynetteyoung.com.

About BlogWorld & New Media Expo:

BlogWorld & New Media Expo is the must-attend social media conference that includes three days of cutting-edge conference sessions and eye-opening keynotes. This is the only industry-wide event bringing the global community of content creators and publishers together all under one roof. BlogWorld has become known for covering all the latest strategies, best practices, and proven techniques for content creation, distribution and monetization.

Media Contact for Lynette Young:

Jane Ellen : media@purplestripe.com