Join Google+ tech and marketing expert (and small businessperson)+Lynette Young for a discussion on the unique and creative ways your solo or small business can take charge of your online brand and content without spending a lot of time or money. Lynette will be hosting a panel of small business owners to discuss the need-to-know items about why Google+ is the place to start and grow your business online!

About the Book

“Google for Small Businesses” helps you target the specific tasks that’ll deliver the greatest and most immediate returns, and execute on a tiny (make that non-existent) budget, even if you have practically no technical expertise.

This book will help you discover how to:

  • listen, search, and scope out your Google+ environment
  • connect and network with Circles
  • create, teach, shorten sales cycles, and close business with Hangouts
  • collaborate on Pages to make your offerings even more valuable
  • build a winning business profile
  • use Events
  • leverage Google+ integration with Google Search
  • add value to your client’s day
  • attract qualified referrals

You can purchase the book at most online retailers.

About the Book Launch Hangout Guests

Joe D’Aquila / The Trentonian (Digital First Media)

Joe D’Aquila is the online editor for The Trentonian newspaper in Trenton, N.J., part of Digital First Media. He manages the news organization’s web site, social media sites and other digital initiatives. Joe and The Trentonian were early adopters of Google+ and their hangout feature in particular. Their use of the platform has waned in recent days, though they see its potential and are interested in expanding their presence on the network. Joe, The Trentonian and Digital First Media are deeply committed to using new online tools to connect with, engage and inform their readers in the rapidly changing news landscape.

Suzanne O’Rourke / is an online business directory for Central NJ where consumers can find whatever it is that they need locally (Contractors, Dentists, Camps, Dance Schools, Pest Control, Automobile Services and so much more).  The website offers consumers printable coupons, ratings/reviews and local events. LocalChatBox also hosts business to business networking events.   Ever wonder what it would be like to walk in the shoes of another person for the day?  Owner, Suzanne O’Rourke also writes a blog “Hey Suz, Walk in MY Shoes”, where she spends the day walking in the shoes of local business owners as well as interesting people in the community. The blog can be found on the LocalChatBox website.

Cecily Kellogg / Uppercase Media
Twitter: @cecilyk
Google+: Cecily Kellogg

Cecily Kellogg is best known for her popular blog Uppercase Woman where she has written since 2004. She loves sharing her raw tone and humor on Twitter as @CecilyK, and her posts about social media and technology for moms for Babble as well as writing the Uppercase Lowdown at Babble. Cecily lives in the Philadelphia area, is happily married, is mom to a fierce and amazing daughter, and has occasionally been called a bad ass. Cecily was named by Babble as one of the Top 100 Mom Bloggers in 2011 and 2012 (and Top 50 Twitter Moms in 2010).

Mark Davidson / Shift+One Media
Twitter: @markdavidson
Google+: Mark Davidson

Social Marketing & Communications Strategist. Sales & Marketing Professional. I craft status messages and write blog posts that get massive shares, grab media attention, and go viral.

As an online communications and social technologies strategist who focuses on micro-blogging, social web management, online presence and Internet strategy, I work with my clients to establish their online presence, create an interest in their personality, product or service, and reinforce brand awareness to drive response actions.

About the Author

Lynette Young / Purple Stripe Productions / Professional Site
Twitter: @LynetteRadio
Google+: Lynette Young

Lynette Young has been helping professionals and companies thrive on social media platforms and digital publishing since 2006 when she founded her company Purple Stripe Productions. Her goal is to make the technology invisible to both her clients and their customers, instead focusing on an immersive brand and storytelling experience that moves the needle forward. In 2012 she published her first book “Google+ for Small Businesses” with Pearson (Que Tech).