Lynette Young will be co-presenting an exclusive webinar for Book Expo America focusing on using Google+ in book industry and designed specifically for authors and publishers. The webinar will air live on March 15, 2012: 1:00 pm to 2:00 pm EST, and be available for later purchase as well.


Google+: Get On Board! Tips, Tactics & Applications for Authors & Publishers Best Practices for the Book Industry


Launched on June 28, 2011, Google+ is the lat­est attempt at social net­work­ing with approximately 100 mil­lion users and is now con­sid­ered a ‘Big Five’ social net­work. With fea­tures such as 10-person video chats called Hang­outs, the abil­ity to arrange con­tacts in Cir­cles, and rich mul­ti­me­dia pub­lish­ing oppor­tu­ni­ties with pho­tos, videos, and text makes Google+ the hottest place to be to get found quickly online.

This one-hour Webinar will focus on the vital pieces of Google+ giving some tips & tricks, and sharing what other members of the industry are doing to stake their claim on this social network.

Targeted to members of the book industry, this webinar will give publishers and authors new ways to build relationships with readers, new ways to build lists and more.

Learn how to master the many opportunities with Google+ including:

  • A look at the right profile for you!
  • Building Circles – letting publishers and authors share info about new books, backlist, author events, promotions, and more
  • Setting Hangouts – a great way for a group chat and sharing book trailers
  • Focus on the Stream opportunities – have great conversations with friends and followers…and share with readers in your circle
  • Learn about “+1 button” – that lets readers recommend sites and parts of sites
  • Get insight on Search opportunities with Google+ – getting updates and giving readers instant access to all types of book and author information
  • See samples of what other publishers are doing with Google+
  • Learn about how authors are using Google+ to stay connected with their readers
  • And More…

Come away from this Webinar with two to three actionable takeaways that will improve your social networking efforts – establish a presence on Google+ or get some tips & tricks to expand your presence of Google+.

To Register:

Register NowGoogle+: Get On Board! Tips, Tactics & Applications for Authors & Publishers Best Practices for the Book Industry. Sign up for this live interactive Webinar for only $25! This Live Webinar is 60 minutes with an exclusive interactive 15 minute Q&A period at the end.


Lynette YoungLynette Young is the CEO of Purple Stripe Productions, helps others put their dreams into action as a social media coach, social technology specialist, and a strategist for businesses regarding implementation services. Her love (besides her family) is Google+. Ms. Young believes that Google+ is the future for business and, as such, is the founder and curator of The Women of Google+. She is a 1st Generation Google+ User, one of the 50 Most Followed Women of Google+. She also hosts a weekly broadcast On-Air Hangout every Monday night on Google+ at 9:00 pm EST.

Ellen GersteinEllen Gerstein is Director of Marketing in the Professional/Trade division at John Wiley & Sons (, the global publisher based in Hoboken, NJ. Her responsibilities include developing and overseeing marketing strategies for key categories and working with industry-leading brands like For Dummies. A passionate advocate and evangelist for social media, Ellen has been a speaker at BlogWorld Expo, BlogHer, Mom 2.0 Summit and the NYU Stern School of Business. Ellen is a graduate of University at Albany (NY) and lives in the NYC area. Online, she can be found blogging at and on Twitter at @elleinthecity.

Sally DedeckerSally Dedecker Enterprises is the Director of BEA Education and is a print and digital consultant for members of the industry. Publishers and authors rely on her expertise in distribution, sales, marketing, product development, and other areas of the book and digital publishing process. Her expertise is offered to authors and publishers needing advice on developing new publishing opportunities and navigating the development and implementation of digital initiatives. During her tenure in the industry she held senior management positions at Simon & Schuster, Ingram Book Group, and other major publishing houses. She currently sits on the Board of Book Industry Study Group.